6th May 2021 | 2nd Edition
1. Zoopla: Rebrands to reflect the complexity of the home buying process
Zoopla, the property marketplace, teamed up with consultancy Zag to give the brand its first major visual overhaul since its launch in 2007. With a new typeface and approach to illustration and motion design, the new brand features “journey lines” which symbolises that moving house isn’t as simple as going from A to B. The new brand is due to be rolled out from spring 2021.
Read the full article here: https://www.itsnicethat.com/news/zag-zoopla-rebrand-graphic-design-150421
2. Uber: Book rides by the hour with unlimited stops for a flat fee
Uber, the ride-hailing app, has introduced a feature allowing users to reserve an Uber on-demand for up to 7 hours, with unlimited stops. This is one of several initiatives they’re rolling out in an effort to bring customers back after they reported a 52% drop in ride revenue last year.
Right now this service is only available on Uber Black and Uber Premier in certain US cities. However, by the summer, they expect to expand this service to UberX and thousands more cities across the U.S., Europe, Latin America, and India.
3. The rise of rapid grocery delivery marketplaces
Rapid grocery delivery stores are booming. In fact, Investors have ploughed almost $14bn into on-demand grocery delivery services globally since the beginning of the pandemic, with more funding arriving during the first three months of 2021 than the whole of last year.
Jiffy, a London-based start-up delivering fresh groceries and household essentials in around 15 minutes, is one of many companies benefiting from this funding bonanza. They raised £2.6 million in seed funding earlier this year and are using the money to launch their first stores in London. They plan to open a further 20 local fulfillment hubs across the U.K. later this year.
Read the full article here: https://www.ft.com/content/87cd997e-534a-4b9c-94ce-8ee419efe184
4: Brand colours: Most popular brand colours by industry and what their impact on consumers
Although brand colours are not a unique marketplace topic, I wanted to include it here as it’s an important decision all companies must make. This fascinating article identifies which colours are most popular in each industry and the psychology behind them.
Note: No prizes for guessing blue is the most popular colour for pharmaceutical companies to instil a sense of cleanliness and trust.
Read the full article here: https://digitalsynopsis.com/design/logo-colour-branding-psychology-industry-specific/
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